What we do
The Big Wheel Consultancy delivers practical strategies supported by data insight to grow recurring revenues
As a team The Big Wheel Consultancy has over 40 years’ experience of working with recurring revenue businesses building profitable subscription files, membership bases and charitable supporter databases. The single most valuable lesson we have learnt is that strategies based on solid data analysis and informed data modelling really work. Strategies that ignore the data are little more than just guesswork and usually fail.
The Big Wheel Consultancy brings together pragmatic strategic advice and detailed data analysis to help our clients succeed in growing their recurring revenues.
Consultancy Services
Recurring revenue consultancy practice
Strategic consultancy to help you grow your recurring revenue business
Consultancy Services
Recurring revenue consultancy practice
Strategic consultancy to help you grow your recurring revenue business
The top 4 areas we get asked to advise on
We get asked about all elements of the recurring revenue model. These are currently the top 4 areas our clients value our advice on:
1. Increase value
A business that has a solid customer base and now wants to grow the average revenue per customer and/or the average life time value of their customers. Our clients use us to model the opportunity and to develop the strategic plan.
2. New product launch
A business with limited experience of the recurring revenue model that is looking to launch a new subscription or membership product. Our clients ask us to advise them on developing the business plan and budget, putting together the team and technologies and creating the implementation framework.
3. Accelerate growth
A business which owns or has recently acquired a small but increasingly successful recurring revenue business. Our clients want to accelerate the growth fast and want to know how to do this with minimum risk.
4. Under performance
An established subscription or membership business that has started to underperform. Our clients ask us to identify why the business is underperforming and what they should do about it.
How we do it
Our 3 step process
We work closely with senior executives at Director level and above directly responsible for recurring revenues performance. We only work with clients we know we can add value to. We follow a simple 3 step process...
1. Objective setting
We agree with you exactly what you want to achieve from working with us. If we can’t do it we won’t.
2. Benchmarking
We audit the current position of your business and benchmark where you are in relation to your objectives. The good and the bad.
3. Recommendations
We provide you with specific, measurable and pragmatic recommendations to enable you to meet your objectives. Our recommendations are proven to work.
Data Services
Data Analytics & Insight Services
Understanding your data is key to a successful recurring revenue business
Data Services
Data Analytics & Insight Services
Understanding your data is key to a successful recurring revenue business
The top 4 data areas we work with our clients on
We get asked about all elements of the recurring revenue model. These are currently the top 4 areas our clients value our advice on:
1. Current performance
Our clients ask us to assess their use of data to understand whether their current performance is good or bad. We use best practice comparisons and external benchmarks to provide objective answers.
2. Measure and monitor
Our clients ask us to help them identify the metrics that matter to the overall health of their recurring revenue business. We then measure those metrics to help drive up performance.
3. Explain and predict
We work with our clients to uncover the data that explains current performance and is predictive of future performance. Armed with this insight our clients know what to change to increase their future recurring revenues.
4. Forecast
We use client data to plan and forecast how a customer base will perform across a variety of possible future scenarios.
How we do it
Our 4 step process...
We work closely with our clients’ data teams to agree the most effective approach to deliver value.
1. Data discovery
To create understanding of client performance we use visualisations and analysis to get to the heart of performance. We work with you to establish what data does or doesn’t exist and how what you already know can build further insight.
2. Business intelligence
We use dashboard solutions to highlight and track the key measures that will influence future decision making.
3. Data mining and modelling
Using proven techniques and the best software solutions we create statistical models which have real practical application to your business objectives.
4. Forecast and scenario planning
Past behaviour helps describe likely future customer outcomes but this is not always the case or past data is not always available. Our experience and expertise means we can create meaningful forecast business models even if the available data is poor.
