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Why consumer data is at the heart of publishers' relationship with their audience

Why consumer data is at the heart of publishers' relationship with their audience

Personalisation. Community. Data analysis. These were some of the big themes during a “Disrupt or be Disrupted: Driving 1:1 Relationships in Media” discussion at Monetising Media 2015.

In a highly interactive session Steve Sobel, global director of media solutions at Salesforce, spoke with participants about engagement and revenue-generation strategies for media companies in this “brave new world”.

Read more at The Media Briefing