74% of respondents believe that in future people will subscribe to more services and own less goods.

A recent survey of 13K international consumers makes the bold claim that the era of ownership is ending to be replaced by subscriptions providing access to products and services.

This 42 page report, conducted by Harris on behalf of Zuora, tracks consumers changing attitudes to subscription services versus ownership across 12 countries. Many of the findings are surprising prompted the report to even question the future of materialism…

Download the full report here (contact details required to access the report)