Amazon offers free trials of its Amazon Prime Membership service

Amazon offers free trials of its Amazon Prime Membership service

Great subscription companies succeed by building mutually beneficial long term relationships with their customers, not by ripping them off. Free trials are a proven way of allowing customers to 'try before they buy' but the temptation to use free trials to deceive customers into paying should be avoided at all costs. It does not work in the long run and the law could get involved....read more