Personalisation. Community. Data analysis. These were some of the big themes during a “Disrupt or be Disrupted: Driving 1:1 Relationships in Media” discussion at Monetising Media 2015.
In a highly interactive session Steve Sobel, global director of media solutions at Salesforce, spoke with participants about engagement and revenue-generation strategies for media companies in this “brave new world”.
Read more at The Media Briefing