NEW The InPublishing Guide to Retention Strategies for Publishers

The 'InPublishing Guide to Retention Strategies for Publishers' gives publishing companies the information and direction they need to create a profitable and sustainable recurring revenue business, based on highly professional and well executed retention strategies.

This new guide provides expert strategic insight along with best practice advice on all aspects of retention marketing.

Author Julian Thorne of The Big Wheel Consultancy says: “The secret to growing profitable recurring revenues is not forever optimising subscriber acquisition strategies, although this is important, but continuously delivering value to subscribers so they insist on staying with you once you have acquired them. In the recurring revenue business model, customer retention really is king. Sometimes, publishers view retention strategy as little more than a series of renewal emails or letters. This is a very big mistake.”

The guide is an extremely well-written, cogently reasoned and thoroughly engaging publication that comprehensively covers retention strategies, looking in-depth at the following key areas

  • Why is retention so important to publishers

  • What is meant by ‘subscriber retention rate’

  • What retention reporting should measure and why

  • How to design a high retaining subscription product

  • Acquiring subscribers that stay with you

  • Onboarding subscribers so they love you

  • What to do after the honeymoon period is over

  • The tricky issue of retention pricing

  • How to ask for money (again and again and again)

  • and more…

A 20% early-bird discount is available for a limited time only. Click here now to find out more.

NEW The InPublishing Guide to Retention Strategies for Publishers. June 2019

NEW The InPublishing Guide to Retention Strategies for Publishers. June 2019

The contents page of the InPublishing Guide to Retention Strategies for Publishers. Click to expand.

The 7 key questions to ask about customer lifetime value

Measuring accurately member or subscriber lifetime value is vital to understanding how to build a fast growing recurring revenue business.

Questions that will make you think about how you calcuate lifetime value.

This blog, aimed at non recurring revenue companies, poses some searching questions many of which also apply to calculating recurring revenue lifetime values. Click here to read more.

New international survey predicts ‘the end of ownership’ as consumers move to ‘pay-as-you-go’ subscription models

74% of respondents believe that in future people will subscribe to more services and own less goods.

A recent survey of 13K international consumers makes the bold claim that the era of ownership is ending to be replaced by subscriptions providing access to products and services.

This 42 page report, conducted by Harris on behalf of Zuora, tracks consumers changing attitudes to subscription services versus ownership across 12 countries. Many of the findings are surprising prompted the report to even question the future of materialism…

Download the full report here (contact details required to access the report)

Subscription box market predicted to grow by 72% to over £1b in the next 5 years

Subscription box market predicted to grow by 72% to over £1b in the next 5 years

A comprehensive report on the fast growing subscription box business reveals that 27% of UK consumers are now signed up to a subscription box service and this is projected to grow still further.

However, the report from the Royal Mail, also uncovers that box subscribers stay on average for just 5.6 months with an astonishing 59% of subscription box companies holding onto subscribers for an average of 3 months or less. Trouble ahead for the industry?

To download the full report click here

Subscription Box business predicted to grow to +£1b in 5 years

Is great onboarding the secret to reducing subscriber churn?

Is great onboarding the secret to reducing subscriber churn?

For marketers selling software as a service (SaaS) using a subscription model, the vital importance of onboarding has been understood for years. Today more and more publishers are following
suit and creating onboarding programmes for subscription customers.

Click here to read the secrets of their success.

Successful onboarding makes the front cover of InPublishing magazine

Successful onboarding makes the front cover of InPublishing magazine

Is Jeff Bezos building an integrated ‘CMS for subscriptions’ for the entire publishing industry?

Over at the Bezos owned Washington Post, the publishing platform known as Arc is being aggressively rolled out to other publishers and it will shortly include a paywall and digital subscriptions management module.

With over 100 engineers working on Arc, Bezos he is certainly backing it to succeed but will publishers see Arc as the solution to the nightmare of integrating multiple technologies that many of them currently face?

Click here to read more from the excellent NeimanLab

Jeff Bezos Owner of the Washington Post

Jeff Bezos Owner of the Washington Post

New Subscription Economy Index report from Zuora reveals continuing high growth rates for subscription based companies

Now in its second year the report provides useful benchmarking data for subscription businesses by vertical. For example, Media subscription businesses have seen a 15% long term growth rate compared to Software as a Service (SaaS) businesses at 25%.

It also has a well presented section (pages 5 to 9) on the importance of usage and tiered based pricing when seeking to drive down churn and increase up sell rates.

The full report can be downloaded here (does require completion of a short registration form).

One of many graphs available in the report

New McKinsey research report reveals astonishing growth in e-commerce subscription revenue

New McKinsey research report reveals astonishing growth in e-commerce subscription revenue

The report is packed full of US consumer insights into what makes a great e-commerce subscription product and why – with a lot of detail on subscription boxes specifically.

An in-depth summary of the report can be found here

The full report can be downloaded here (does require set up of a free account to gain access)

49% of US online shoppers buy products and services online by subscription

Consumer spending on subscription services triples in just one year

Birchbox - beauty products by subscription

Birchbox - beauty products by subscription

Astonishingly, UK consumer average monthly spending on subscription services has rocketed from £18.49 in 2016 to a whopping £56 a month in 2017 - according to a new study from Zuora and YouGov.

Are retailers missing out on this rapidly increasing new source of revenue or are they grabbing the opportunity? Find out here

Unlimited flights for a monthly subscription fee

The Surf Air light business jet

Surf Air is a 3 year old US based company that offers its members unlimited flights for a fixed monthly subscription fee. In the US it operates 90 daily flights on 12 routes and has an impressive 4000 members. It has recently launched in Europe with just one 8 seat plane. Could this be the start of something big with the subscription business model disrupting the flight business? (read more…)

Legal crackdown proposed to stop 'rip off' subscription practices

Legal crackdown proposed to stop 'rip off' subscription practices

Amazon offers free trials of its Amazon Prime Membership service

Amazon offers free trials of its Amazon Prime Membership service

Great subscription companies succeed by building mutually beneficial long term relationships with their customers, not by ripping them off. Free trials are a proven way of allowing customers to 'try before they buy' but the temptation to use free trials to deceive customers into paying should be avoided at all costs. It does not work in the long run and the law could get involved....read more