Unlimited flights for a monthly subscription fee

The Surf Air light business jet

Surf Air is a 3 year old US based company that offers its members unlimited flights for a fixed monthly subscription fee. In the US it operates 90 daily flights on 12 routes and has an impressive 4000 members. It has recently launched in Europe with just one 8 seat plane. Could this be the start of something big with the subscription business model disrupting the flight business? (read more…)

Legal crackdown proposed to stop 'rip off' subscription practices

Legal crackdown proposed to stop 'rip off' subscription practices

Amazon offers free trials of its Amazon Prime Membership service

Amazon offers free trials of its Amazon Prime Membership service

Great subscription companies succeed by building mutually beneficial long term relationships with their customers, not by ripping them off. Free trials are a proven way of allowing customers to 'try before they buy' but the temptation to use free trials to deceive customers into paying should be avoided at all costs. It does not work in the long run and the law could get involved....read more